Greggs has unveiled a new Christmas jumper with sausage rolls on it - and fans are loving it.
The bright blue festive jumper is dedicated to the North East-based bakery giant. Primark has included the item in its iconic Greggs collection, which has 24 products, and sustainable retailer NotJust clothing has also joined the Greggs hype.
For shoppers who can't get their hands on the Primark collection, NotJust clothing has released its own version of the jumper. Priced at £35, The Festive Bake: Greggs Knitted Christmas Jumper is available in sizes XS, S, M, L, XL and XXL.
Read More: Greggs and Primark launch Christmas 2022 range of clothes, bags and accessories
The full product description reads: "Forget the Great British Bake Off – this high-street baker is the true emblem of British culture, sending the nation into meltdown with its vegan sausage roll and solidifying the budget bakers position in the annals of UK pastry history. Perfect attire for wolfing down your Christmas dinner.
"Our knits designed, produced and distributed domestically to ensure all knits are made in fair and ethical conditions while minimising carbon emissions. Furthermore, 50% of all proceeds will be donated to mental health charities, to ensure we help make a difference."
For Primark fans, the collection is currently in store now, and shoppers are already expressing their excitement on social media, reports the Liverpool Echo. Sharing the range to its 269k followers on Twitter, Primark said: "Believe your eyes, a Sausage Roll emblazoned festive jumper has landed! Our brand-new @GreggsOfficial and Primark Christmas collection is in-store now."
One Primark shopper said: "This is awesome. Does it come in a (sausage) roll neck???" A second replied: "Wish I could find some in my local shop, these look ace."
A third added: "It's gonna be gone as soon as you can say steak bake in our Primark." A fourth shopper tagged their friend and said: "You need this Christmas jumper!"
You can find your nearest Primark store here. Alternatively, but The Festive Bake: Greggs Knitted Christmas Jumper for £35 here.
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