Newcastle bakery Greggs has teamed up again with fellow high street giant Primark to launch a second fashion collection.
Months after Greggs caused a stampede in stores across the UK, the company has announced its latest collection of 21 items which aim to help fans gets ‘festival ready’ in style. It will be launched in Primark stores on August 5, though there will also be sneak previews on selected towns and cities, including Newcastle.
The collection will feature new items including cycle shorts, bodysuits, basketball jerseys, varsity jackets and fresh new footwear. It also sees the return of popular items from the first collection including the Greggs bucket hat and underpants, bumbags and sliders. The exclusive range, which is the latest in a long line of iconic collaborations for Primark, comes off the back of the recent Netflix Stranger Things collaboration which saw the exclusive Hellfire Club t-shirt sell out in days.
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To give fans early access, Greggs and Primark will be launching the collection with a limited pre-sale of selected items and mini festival experience via the ‘Snackfest’ bus which will stop off five locations, including Newcastle. The Greggs x Primark Snackfest bus will arrive in Newcastle’s Northumberland Street on August 4 at 11am. It will also be pitching up in Brighton, Manchester, Liverpool and Glasgow.
Jermaine Lapwood, head of innovation and future trends at Primark said: “I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable. In a world of collaborations, it is important that we stand out and be different. As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own ‘Snackfest’ tour bus which will pop up across the UK. Keep a look out for some top secret special guest performances and fun competitions.”
Hannah Squirrell, customer director at Greggs said: “The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated. We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond”.
What’s in the new collection?
Greggs Black T-Shirt - £8.00
Greggs Black Sweat Shorts - £12.00
Greggs Blue Logo T-Shirt - £8.00
Greggs Blue Sweat Shorts - £12.00
Greggs White ‘Flakes Included’ T-Shirt- £8.00
Greggs Basketball Jersey - £10.00
Greggs Basketball Shorts - £12.00
Greggs Varsity Jacket - £25.00
Greggs White Hoodie - £16.00
Greggs White Cropped Hoodie - £12.00
Greggs White Mom Jersey Shorts - £8.00
Greggs Blue Logo Bodysuit- £8.00
Greggs Black Oversized T-Shirt Dress - £10.00
Greggs Black Cycling Shorts - £8.00
Greggs Black Sliders - £8.00
Greggs Bum Bag - £9.00
Greggs Bucket Hat -£8.00
Greggs Clog Sandals - £6.00
Greggs Tote Bags - £5.00
Greggs Socks (pack of five) - £8.00
Greggs Underpants (pack of two) - £9.00
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