Tiger Woods moves the needle. To bring it a step further, Tiger Woods is the needle.
When he’s in a tournament, when he’s in contention, no one brings eyeballs to televisions like Woods, maybe in any sport.
So, when rumors started to fly that the LIV Golf Series, a Greg Norman-led, Saudi Arabia-backed breakaway circuit, offered the 15-time major champion somewhere in the ballpark of 10 figures to join the league, it was believable.