Dove's 'Real Beauty' campaign celebrated its 20th year in 2024, and it's certainly one of the most affectionately regarded advertising movements of the last couple of decades. From rejecting AI beauty standards to creating a guide to coding black hairstyles, the company has continued to update 'Real Beauty' to reflect contemporary issues. But Greenpeace may have just burst the campaign's bubble.
The environmental charity has launched a withering assault on Dove's Real Beauty campaign, taking aim at the company's plastic waste. Featuring a five-minute video that mimics the intimate style of Dove's own ads, the 'Dark Side of Dove' pulls no punches.
