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The Guardian - AU
The Guardian - AU
World
Alastair McCready and agencies

Greener pasture of a shepherd’s life lures Chinese workers penned in by ‘996’ jobs

Three people ride a motorcycle past a flock of sheep and goats on a Mongolian grassy plain
Featuring a video of sheep frolicking in green pastures, the simple advert drew a huge response on social media when it was posted, garnering around 59m views on Weibo. Photograph: Damien Meyer/AFP/Getty Images

A Chinese farm owner’s recruitment drive for shepherds has ended in success after his job advert seeking people to work on his Inner Mongolia ranch went viral, drawing the attention of city dwellers struggling to find work and highlighting growing strains in China’s labour market.

Zuo Xiaoyong posted an advert on Chinese social media in late April seeking two shepherds, preferably a couple, to take 3,000 sheep out to graze on a 2,000ha pasture in the summer. The shepherds would also undertake indoor feeding and cleaning during the winter when temperatures can drop below -30C at his ranch roughly 300km from Xilinhot city, near the Mongolian border.

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