
There are over 2.5 billion views for #greenspowder on TikTok. That’s a whole lot of eyeballs scrolling over videos recommending pulsated and dried fruit and veg supplements, meaning the green powder industry is worth over £265 million.
This isn’t just a trend reserved for wellness influencers, either: perfectly mixed greens powder are loved by everyone from neuroscientist Andrew Huberman, founder of the Huberman Lab, to nutritionists and personal trainers alike.