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The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley

Green is no longer quirky – it’s a colour whose time has come

Woman wearing pale green jacket and darker green top plus brown cap
Photography: Tom J Johnson/the Guardian. Styling: Melanie Wilkinson. Blazer and dress: Urban Outfitters. Cap: Isabel Marant from Matches Fashion Photograph: Tom J Johnson/The Guardian

What’s strange about this picture? Trick question: nothing. Not any more, anyway. An outfit in top-to-toe green? Nothing to see here, people, move along. Perfectly normal.

But rewind five years and the answer would have been quite different: green was what you wore to be quirky or celebrate St Patrick’s Day. So this is the story of how the last alternative colour went mainstream.

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