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International Business Times
International Business Times
Business
Yannick PASQUET

Greece's 'Instagram Island' Santorini Nears Saturation Point

Instagram Santorini Greece Oia Sun
Donkeys for tourist stand on a street on the way to the village of Fira in Santorini (Credit: AFP)

One of the most enduring images of Greece's summer travel brand is the world-famous sunset on Santorini Island, framed by sea-blue church domes on a jagged cliff high above a volcanic caldera.

This scene has inspired millions of fridge magnets, posters, and souvenirs -- and now the queue to reach the viewing spot in the clifftop village of Oia can take more than 20 minutes.

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