A number of Iceland shoppers across the UK could be entitled to a free £30 voucher to buy food and essentials at the supermarket. Pensioners in Greater Manchester are among those eligible to receive the offer in a bid to support older people living in poverty as the cost of living rises.
The retailer has partnered with the Rothesay Foundation to support some of the 1.7 million pensioners who are currently struggling, relying solely on the state pension and benefits for their income.
The foundation is providing over £1 million of funding, giving over 40,000 pensioners living in the highest areas of need Iceland vouchers to spend in their local stores
