The company behind the Great North Run is celebrating a return to pre-pandemic levels and an influx of new particpants to its headline event.
The Great Run Company has seen demand for entries into the ballot for the 2023 AJ Bell Great North Run return to levels seen before the Covid-19 pandemic, which caused huge problems for the company, including event cancellations and changes to races.
But the firm said almost two-thirds (61%) of those entering the ballot for this year’s run were first timers, with a revival of younger demographics leading to 10% of those applying this year being under 25. At the other end of the age scale, Great Run said it was also seeing people take up running in the post-pandemic era later in life, with 31% of those entering this year were over 46.
