Julian Kyanston is the founder of Propaganda, a brand consultancy transforming business through "creative excellence and commercial rigour." After a tumultuous youth surrounded by football gangs, Julian made an unconventional debut in the world of branding before advancing to shape leading brands like GHD and Illamasqua.
Julian recently released his memoir, Brand Warfare: From the Terraces to the Boardroom – a candidly inspiring tale of his creative journey. As part of our Day in the Life series, I caught up with Julian to discuss the creation of his new book, the evolution of the industry and what makes a successful brand in 2025.
