Gray Television has become the first major broadcast station group client for Detroit-based Waymark, the maker of a generative-AI software tool that automatically produces TV commercials and voiceovers for clients using already created assets.
Atlanta-based Gray Television, which operates 113 stations reaching 36% of the U.S., said it will deploy Waymark's solution across its national footprint. Waymark already announced a deal with Charter Communications’s advertising sales arm, Spectrum Reach, earlier this year.
