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Reason
Reason
Nick Gillespie

Grant McCracken: The Rise of Artisanal Everything and 'Cruelty-Free Capitalism'

"I think you could argue that Alice Waters changed us almost as much as Steve Jobs did, almost as much as Chairman Mao did. I mean, it's extraordinary to see what follows from her creation of a tiny restaurant in Berkeley in 1971," says anthropologist Grant McCracken. "The artisanal revolution ushers in a new model of production and consumption. At its best, it ushers in a cruelty-free capitalism or aims for something like that."

Steve Jobs, Mao, and…Alice Waters? Who is she, exactly?

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