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Mike Ryder, Lecturer in Marketing, Lancaster University

Gran Turismo: why this glorified advert fails where Barbie succeeded

Warning: the following article contains spoilers for Gran Turismo.

Directed by Neill Blomkamp (District 9, Elysium), Gran Turismo is based on the true story of Jann Mardenborough (played by Archie Madekwe), a teenage gamer addicted to the driving simulator game Gran Turismo, who wins the chance to become a professional racing driver.

As he joins the Gran Turismo (GT) academy, Jann goes through exactly the sorts of setbacks and near-misses you might expect. From the group bully to the countless crashes in training, right through until the final challenge where – you guessed it – he achieves what we all knew he would from the start, it’s all very predictable.

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