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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Gracenote Watch Prompts Offers Platforms Another Way To Convince Viewers To Watch Content

Gracenote Watch Prompts.

Nielsen’s Gracenote unit said it launched Gracenote Watch Prompts, a new dataset that provides video platforms with interesting facts about TV shows and movies designed to get viewers to watch them.

Gracenote Watch Prompts is designed to be paired with viewers' preference and consumption behavior data to deliver more personalized viewer recommendations and drive increased audience tune-in and time spent viewing.

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