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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Gracenote Offers Availability Data To Help Find Streaming Content

Gracenote logo.

Nielsen’s  Gracenote is offering its data on content availability to distributors to help their customers find streaming programming.

“As the entertainment ecosystem continues to evolve, a massive opportunity exists to drive the next iteration of streaming,” said Trent Wheeler, chief product officer at Gracenote. “For it to reach its full potential as a channel, streaming needs to deliver better user experiences enabled by search and discovery of all content - TV, movies and live sports - wherever it’s available. With our unmatched availability and program metadata, Gracenote is uniquely positioned to help customers drive success in streaming now and into the future.”

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