Nielsen’s Gracenote unit said it will help content owners launch free ad-supported streaming television (FAST) channels by letting them distribute their programs along with Gracenotes metadata, which makes the channels and programming easier to discover and monetize.
Gracenote launched its FAST Program last year in Europe. It is expanding into the U.S. as more consumer limit the number of streaming services they subscribe to and increase their use of free FAST channels.
