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The Guardian - US
The Guardian - US
Lifestyle
David Smith in Washington

‘Grabbing you by the lapels’: a history of eye-catching NYC subway posters

three posters in a row
Left: Art Is! by Pablo Delcan and Justin Metz. Middle: To Be Good Is Not Enough, When You Dream … by James McMullan and William Kobasz. Right: Even a Great Idea Is Only an Idea Until ... by Tony Palladino and Luke Lois. Composite: © School of Visual Arts

The New York subway, which has more stations than any underground railway in the world, is notorious for crowds, delays, dirt and rats. But it can also be a place of the sublime.

For three-quarters of a century the School of Visual Arts (SVA) in New York, one of America’s most important colleges for art and design, has been producing posters to catch the eye and lift the mood of commuters bustling through subterranean stations. It is the longest-running advertising campaign in the history of the city’s Metropolitan Transit Authority.

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