Convenience retailer Co-op and brewers Brewgooder have joined forces to highlight the work of food banks. They have collaborated with social media outfit Twisted designed to raise awareness of and combat the rising dependency on food charities.
For every four-pack of the Twisted IPA sold, a donation from sales is made to the national food redistribution charity, FareShare, to help provide vital support to those that need it most. Food banks saw a significant drop in donations during the pandemic, but it is in these times of national crisis that they remain a lifeline for those who rely on the donations to feed their families.
Jonathan Price, beer buyer at Co-op said: “As a community retailer, we have a critical role to play in helping the most vulnerable communities, and we’re proud to be able to support the amazing work of FareShare to ensure that no one goes without food. Supporting communities to have access to food has never been more important and this is a great example of us all working together to provide essential supplies to those in need.”
