The Centre is set to launch a large-scale campaign to encourage Indians to fly the national flag at their homes to mark the 75th Independence Day and has reached out to manufacturers and e-commerce sites to boost the availability of the Tricolour, according to officials aware of the programme.
As a part of Azadi ka Amrit Mahotsav, the Culture Ministry is planning on celebrating August 11 to August 17 as “Independence Week” across the country, Culture Secretary Govind Mohan said. During the week, the 26 crore households in the country would be encouraged to hoist the Tricolour as a part of the ‘Har Ghar Tiranga’ programme. Mr. Mohan said the Ministry had been in touch with textile manufacturers to make sure the production of the national flag was adequate. He added that meetings with e-tailers like Amazon and Flipkart were being held, to make sure these sites would be a platform to buy flags.
The Ministry was in talks with States and Union Territories to coordinate the programme as well, with some States like Maharashtra already coming out with their plans, he said. The Government-e-Marketplace (GeM) portal, through which Government Departments and Ministries procure products, had also written to Ministries that they could place orders for flags for their offices through the portal.
