Anyone making a phone call on Monday was greeted by a message to share a selfie with the Indian flag on HarGharTiranga.com, as caller tunes were changed as a part of the government’s campaign to encourage the hoisting of the Tricolour.
Before the ringing of the phone, a message asking the caller to upload a selfie followed by a short clip of the Har Ghar Tiranga theme song was played. The Har Ghar Tiranga campaign, organised by the Union Culture Ministry, aimed to have 20 crore households in the country hoist a national flag between August 13 and August 15 and also asked individuals to share photos with the flag.
Culture Secretary Govind Mohan said the caller tune had been changed for Monday, Independence Day, alone. As of Monday morning, over 4.2 crore selfies had been uploaded on the site. By evening, the number had crossed 5 crore.
