The Home Office is set to target Albanians attempting to cross the Channel with a new ad campaign. But critics of the Government have called it "pointless", while Labour accused them of "tinkering around the edges".
The campaign carries the message that people “face being detained and removed” if they make the journey across the Channel. The department would not say how much the publicity drive is expected to cost but announced it will also “make clear the perils” migrants may encounter on small boats when it starts in Albania next week.
The number of Channel crossings has remained high despite similar measures implemented by the Home Office last year. Adverts in Albanian on Facebook and Instagram were launched last August to try and deter people from making the journey.
