Government steps in to clarify post-Brexit marmalade naming rules

The EU directive states the term ‘citrus’ can be replaced by the name of the fruit used in the marmalade, the source pointed out -

Marmalade will not have to be renamed as a result of a post-Brexit trade deal, the Government has confirmed. This follows media reports raising alarm that the fruit preserve would need to be relabelled "citrus marmalade" on British supermarket shelves.

The proposed rebrand was reportedly due to EU rules the Government is set to adopt as part of a food deal. These rules involve a relaxation of regulations by Brussels, which is widening the definition of marmalade, the reports indicated.