Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Entertainment
Vicky Jessop

Gotta snatch em all: How fashion fell in love with gaming

At this year’s London Fashion Week, one of the hottest tickets came from an unexpected source.

Yes, there were the Burberrys and Tolu Cokers. But people flocking to east London on a rainy Saturday night were there for a very different reason: to see Amsterdam-based designer JimmyPaul’s clothing collaboration with international game juggernaut Pokémon.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.