Gothenburg Film Festival Puts Audience under Hypnosis

This handout photo made available by the Goteborg Film Festival shows hypnotist Fredrik Praesto addressing the audience prior to the first screening of the Hypnotic Cinema at the Stora Teatern in Gothenburg, Sweden, Jan. 30, 2022. (AFP)

To add another dimension to the cinematic experience, Scandinavia's largest film festival introduced hypnosis ahead of the featured movies, Agence France Press (AFP) reported.

"We have built this hypnotic cinema to experiment with the film experience, to challenge our ideas about how to watch a film," Jonas Holmberg, director of the Gothenburg Film Festival in southwest Sweden, said.