Chemena Kamali's appointment as the Creative Director of Chloé in 2023 signified more than just a new era for the fashion house. Her first collection brought what I can confidently call a total resurgence of boho style into the zeitgeist, so much so that you couldn't scroll on Instagram for more than 30 seconds without seeing a celebrity or influencer sporting the aesthetic.
Of course boho influences have always been present, but I would be lying if I said I ever considered wearing a pair of bloomers or cork wedges pre-Kamali at Chloé. And unsurprisingly, this year's spring/summer fashion trends have plenty of boho qualities, so it's only natural to see that reflected on the high street too.
