Gordon Ramsay's brand new BBC show Future Food Stars aired its first episode on Thursday night.
The celebrity chef is no stranger to the small screen as he's fronted many different cooking shows: Hell's Kitchen, Kitchen Nightmares, Hotel Hell, Masterchef and more.
The series follows an Apprentice-style format which sees 12 food and drink entrepreneurs battle it out to win investment in their business from Ramsay himself.
The 55-year-old celebrity chef's new show was met with mixed reviews, with some viewers describing it a 'love or hate like marmite' situation.
One viewer tweeted: "Just recalled the new #wellend packed #FFS truly awful Future Food Stars from last night. Wondered if it was a covid dream or April Fools, but they are actually recruiting for series 2."
Another ranted: "I wanted to really like #FutureFoodStars but then it started with an unnecessary, ableist, dangerous stunt as a challenge. No thanks. #FFS "
"For anyone surprised that Gordon Ramsey has made another sh** tv show I have another shock; the queen is old and grass is green. #FutureFoodStars," another tweeted.
One unhappy viewer wrote: "Whatever that was on BBC1 with Gordon Ramsay, my God it was utter s***. Thank God for things like Luther or I'd be against the licence fee. Future Food Stars? Future Food Shits #GordonRamsay #BBC1 #FutureFoodStars #FFS "
"G Ramsay opening scene of Future Food Stars. Very Alan Partridge. You’re a celebrity chef not @BearGrylls," another tweeted.
Not everyone had such harsh criticism for Gordon's new show.
One user said: "nice to see Cornwall, going for the 1st time in june. a random format but enjoyable. im shocked the toastie team made so much, they were a disaster making overpriced toasties. when you try to make someone the scapegoat thats what ya get. cute seal cameo #ffs #FutureFoodStars "
"Gordon Ramsay has created a show that incorporates Who Dares Wins, The Apprentice and Hells Kitchen. Genius. #FutureFoodStars," another wrote.
A fourth said: "Totally dropped right into #FutureFoodStars. Like it!!"
However, all viewers seemed to agree on one thing - the price of the food was ridiculous.
Taking to Twitter to react, one fan wrote: “Cheese toasted for £8. Some people have too much money at their disposal.”
Another posted: “Do you want to buy a cheese toastie for £8? No. I'm not mental.”
Another claimed: “£8 for a basic toastie? Do they not realise that the average Cornwall salary is £10k less than the rest of the UK?”
“I live an hour away from Newquay, and I can assure you that there’s more chance of Gordon Ramsay giving up swearing than this lot getting 8 quid for a toasted sandwich,” another tweeted.
One social media user wrote: “I would have to be starving to death to pay £8 for a toasted cheese sandwich!”
Another wrote: "only in Cornwall. What planet are these people on. £8 for a toastie and people are queuing at food banks to make a family meal for 4 #FutureFoodStars "
The team lowered their prices after Gordon mentioned the initial cost was too steep, but only to £7.
The contestants will have to make it to the competition final to secure Ramsay’s endorsement and a cash prize of £150,000.
Each task the contestants face on Future Food Stars is designed to test their character and showcase their business skills.
One contender who didn’t impress Gordon by the end of the show was Smoked Salmon entrepreneur Vincenzo Gentile.
The 27-year-old became the first eliminated contender after failing to impress Gordon in the street food challenge.
Did you watch Future Food Stars? What did you think of the episode? Let us know in the comments.
Get the latest celebrity gossip and telly news sent straight to your inbox. Sign up to our weekly Showbiz newsletter here .
