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Digital Camera World
Digital Camera World
Hillary K. Grigonis

GoPro wants to save its action cameras from bankruptcy with an AI pivot. GoPro has agreed to merge with a US company that builds tech for data centers

GoPro HERO13 Black action camera held in a hand.

GoPro’s search for a potential buyer or merger has found a solution to the action camera maker's financial struggles. On Tuesday, September 1, GoPro announced that it has entered into a definitive agreement to merge with Starman Optical, Inc., a US-based optical photonics company.

The merger will keep GoPro’s existing presence in the consumer camera space, leaving the company's action cameras, 360 cameras, subscriptions, and software intact. But the merger aims to help push GoPro into AI data centers, government, defense, and aerospace industries while rescuing the action camera giant’s struggling finances and leaving GoPro largely debt-free.

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