GoPro leads the US market for action cameras – but the action camera giant’s next major move is breaking into the pro-grade low-light camera market. During a recent conference, GoPro CEO Nick Woodman shared that the company plans to expand into the prosumer low-light camera category in 2026. Woodman’s statement follows an earnings report that indicated two more GoPro cameras are expected to launch before the end of 2025.
“Another important area in an adjacent product category that makes sense for GoPro to play in, but that we do not currently participate in today, is the higher-end low-light camera category for vloggers, prosumers, and professionals. That’s an exciting opportunity for us to participate in starting next year,” Woodman said in an interview during the Oppenheimer 28th Annual Technology, Internet, and Communications Conference.
