The launch of the GoPro Mission 1 series is arguably the action camera giant’s biggest launch in several years, marking a shift towards high-end video. But in a letter to investors, CEO Nicholas Woodman is already hinting at what’s next for the company, including “utility-focused products” planned for 2027 and beyond.
The Mission series marks a major shift from the action cameras that have almost exclusively carried the Hero name since the first-ever GoPro camera in 2004. The Mission series uses larger one-inch sensors with 8K 60p recording, and while the Mission 1 and Mission 1 Pro take on a familiar GoPro form factor, the Mission 1 Pro ILS puts the action camera maker into the mirrorless arena for the first time.
