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T3
T3
Technology
Matt Kollat

GoPro is quietly building an empire beyond action cams

GoPro Hero action camera.

GoPro, the brand that made action cameras cool, has been going through a bit of a rough patch, but it seems like the company has a plan to move beyond its current woes.

Speaking at the Oppenheimer 28th Annual Technology, Internet & Communications Conference, GoPro CEO Nicholas Woodman and CFO Brian McGee revealed the brand’s bold plans to expand into new product categories, introduce new software subscriptions, and even help users monetise their footage for AI model training.

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