Action camera giant GoPro has quietly increased the price of its action cameras in the US, with the flagship model, the Hero13 Black, increasing from $399 to $429, and the budget Hero moving from $199 to $219.
During an earnings call with investors, GoPro indicated that it expected to recoup around half of the estimated cost of the US tariffs through “modest price increases.” Those tariff costs are estimated to be around $18 million for 2025, a jump from the originally estimated $8 million after tariffs jumped from ten to 20 percent.
