GoPro just revealed pricing for its new Mission 1 action cameras and micro four thirds camera makers should be scared.
If you haven't seen the new Mission 1 lineup, GoPro describes the series as lightweight cinema cameras. They feature 50MP 1-inch sensors, a new processor, making them faster than even some of the best camera phones and a good number of point-and-shoots.
Of course, being GoPro, these cameras are video forward capable of filming up to 8K resolution footage. And it comes with a reasonable price tag.
- Mission 1 - $599.99
- Mission 1 Pro - $699.99
- Mission 1 Pro ILS - $699.99
All three cameras come with $100 off discounts for existing GoPro subscribers and purchase through GoPro.com
The Mission 1 Pro is heralded as the flagship model in the new lineup, while the Mission 1 Pro ILS features a micro four thirds mount that can be used to attached different lens to achieve a cinematic look much like dedicated cinema cameras that cost thousands of dollars.
There's added versatility in these pocket cinema cameras because of the myriad of accessories that GoPro has designed with them, like a body cage where users can attach different accessories such as cold shoe mounts or a Wireless Mic kit.
Features |
Price |
|
|---|---|---|
Grip Edition |
Versatile grip, cold shoe mounts, 1/4-20, magentic latch mounting, mounting fingers |
$799.99 |
Creator Edition |
Mission 1 Series Media Mod, built-in microphone, Volta 2 battery grip, Wireless Mic Complete Kit |
$1,099.99 |
Ultimate Creator |
GoPro Fluid Pro AI gimbal, Wireless Mic Complete Kit, Light Mod 2, lighting, Mission 1 Series Media Mod, and others |
$1,999.99 |
The Mission 1, Mission 1 Pro, Mission, and the Mission 1 Pro Grip Edition are all available for pre-order starting today. Those cameras will start arriving on May 28, 2026.
The other two creator editions and the ILS model won't be available until Q3 of 2026, which would pin it somewhere between July and September this summer.
A good argument to move on from your point-and-shoot
In early April, my colleague John Velasco got a chance to check out the Mission 1 cameras and came away quite impressed. At the time, he suggested that the Mission 1 would be competitive if it was priced around $500, which GoPro pretty much hits.
Even the high-end Pro and ILS models, make for compelling alternatives for traditional point-and-shoot cameras. This level of utility has neve been achieved by an action camera, which certainly would make buyers think harder about their next purchase. Not only do they record at 8K resolution, but they also offer insane 960 fps slow motion. For vloggers, it's an attractive pocketable camera that GoPro says will offer outstanding stabilization and low light performance.
"After seeing the GoPro Mission1 Pro ILS in particular, I’m convinced I could ditch my micro four thirds camera altogether. In fact, the Mission1 makes a compelling argument that the traditional point-and-shoot is finally obsolete," Velasco wrote.
