A top political messaging expert says Manhattan District Attorney Alvin Bragg is already giving up significant ground to former president Donald Trump by not adequately explaining the decision to seek charges against the former president and letting Mr Trump’s message of persecution go unanswered before the ex-president makes his first appearance in a New York City courtroom on Tuesday.
Frank Luntz, the veteran pollster who rose to prominence in the 1990s after helping the Newt Gingrich-led House Republican Conference regain control of the House of Representatives for the first time in decades, says Mr Bragg’s decision to abide by longstanding legal norms which call for prosecutors to not speak publicly about cases before they are unveiled in open court could be a huge mistake that will advantage the ex-president.
