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TechRadar
TechRadar
Rowan Davies

Google will stop at nothing to get you to sign up to YouTube Premium — and its unskippable 30-second ads could be the final straw

A woman seen sitting in front of a tv screen that shows the logo of You Tube platform.

  • Google has rolled out 30-second unskippable ads for YouTube's TV app
  • It's another way for the company to convince more people to sign up to YouTube Premium
  • Last year YouTube made more ad revenue than any of the biggest media companies
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