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TechRadar
Carrie Marshall

Google TV's free streaming channels look set to get unskippable ads in the future

Google Google TV FAST United States
A TV on a green background, showing the Google TV FAST channels.

Great news for anyone who's sat through the non-skippable ads on YouTube and thought, "Man, I really wish I could have this unpleasant experience on my TV": Google is going to answer your prayers by bringing compulsory ads to free content on Google TV-powered accessories and smart TVs. 

The ads are coming as part of a brand new advertising network called the Google TV Network, and it'll be coming to a wide range of brands that use Google's TV platform including many well known names such as Sony, Hisense and TCL. The platform currently reaches over 20 million active users each month across not just Google TV devices but also Android hardware and Chromecast. 

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