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Android Central
Android Central
Technology
Harish Jonnalagadda

Google still doesn't know how to bundle its services

Google One on an Android phone.

I use a lot of Google services, four of which are paid: Google One, YouTube Premium, Play Pass, and Nest Aware. As a primarily software-driven brand, you'd think that Google would know how to bundle its various services, but it doesn't do anything close to that. If anything, Apple, a hardware company, does a much better job in this area with Apple One, which bundles iCloud storage, Apple TV+, Apple Arcade, and Apple Music in one convenient subscription.

I don't understand why Google cannot do the same. Heck, it even has a service with Google One branding, and all it actually has to do is club all of its disparate offerings under one plan. But that feels like too much to ask of Google, so instead, Google One only offers cloud storage, YouTube Premium is only good for ad-free YouTube (and largely forgettable originals), Nest Aware is for accessing the footage of security cameras you already paid for, and I'm still trying to understand why I pay for Play Pass.

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