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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Google Signs Up With NBCU as Search Sponsor for U.S. Olympic Team

Google Maps Olympics.

NBCUniversal said that Google has signed up as the official search AI partner for the U.S. Olympic Team and will be a part of NBCU’s coverage of the Paris Olympics.

As part of the deal, viewers will be able to follow comedian Leslie Jones, NBCU’s Chief Superfan Commentator, as she follows Team USA and the Olympic Games with the help of Gemini, Google’s creative collaborator and AI assistant. Jones will use Gemini to come up with ways to entertain and share knowledge with fans across NBCU’s networks and Peacock.

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