Google dominates search, so it makes sense that its own set of search and analytics tools would be among the most powerful available, even if they're all free to use. Whether you run a small personal blog or a large e-commerce site, Google offers a suite of tools that lets you understand how people find you online, what they're searching for, and how your pages are performing in real time.
In this review, we take a close look at the main tools Google offers for website owners and SEO professionals: Google Analytics 4, Google Search Console, Google PageSpeed Insights, Google Trends, Google Keyword Planner, and Google Business Profile. We'll walk you through what each tool does, where they shine, and what they're still missing compared to paid alternatives.
