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Alessandro Marcon, Senior Research Associate at the Health Law Institute, University of Alberta

Google searches for information about cancer lead to targeted ads from alternative clinics

Online searches for health information can pull up misleading ads. (S. Ghassimi), CC BY

More than 80 per cent of online searches are now performed with Google. But there’s an insidious element to the world’s most popular search engine. As companies compete for the advertising spaces that accompany search query results, users seeking critical health information can be exposed to dangerous and exploitative misinformation.

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