Google’s Search algorithms all but rule the internet. As the dominant search engine on the planet, Search rankings can make or break a website — which has everyone and their aunt battling to try and claim the top spots. Those algorithms are a closely guarded secret, but leaked documents claim to shed some light on how Google Search operates.
SparkToro claims to have accessed over 2,500 of API documentation it claims originates from Google’s internal “Content API Warehouse”. And in those documents are what appear to be key details of Google’s Search algorithm. Android Authority notes that these documents don’t show the way Search ranks different websites or how they treat different site characteristics. But it does seem to show what Google actually collects in its bid to offer users the most useful Search results.
