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Windows Central
Windows Central
Technology
Kevin Okemwa

Google's lucrative ad business could be on the DOJ's chopping block for anti-competitive business practices: "No one is forced to use our advertising technologies, they use them because they're effective"

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Google logo is seen on a smartphone and United States Department of Justice (DOJ) logo on a pc screen.

What you need to know

  • After being deemed a monopolist in search, Google is back in the corridors fighting a new antitrust case — this time targeting its dominance in digital advertising.
  • The US DOJ and 17 states have filed an antitrust case against Google, citing anticompetitive business practices and unlawful behavior.
  • Experts and analysts predict that the Justice Department may face issues establishing a legal ground for the case while referring to ad business as "complex."
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