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TechRadar
Lance Ulanoff

Google's looming AI integration into Search should scare the hell out of Microsoft

Google Search and AI

Ever since Microsoft launched its ChatGPT-enhanced Bing search engine, all eyes have turned to Google, waiting for the search giant to respond in kind. And it did, sort of, with limited access to its Bard chatbot but virtually no actual integration with Google Search. Now, however, there is a plan and it's only a matter of time until the Atlas of Search shrugs and AI Bing slides off or tenaciously holds on and dukes it out.

Speaking to The Wall St. Journal this week, Alphabet CEO Sundar Pichai offered the clearest picture yet of Google's chatbot plans for its popular search engine. Granted, they're not detailed and there is no timeline for this integration but at least we now know Google is serious about bringing this nascent large language model (LLM) together with the awesome power of its Google Knowledge Graph.

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