Yet another Whoop rival is on the cards. Weeks after Garmin accidentally revealed it was launching a Whoop competitor of its own in the form of the Garmin Cirqa, it now appears Google’s Fitbit is about to launch a screen-free fitness tracker of its own, called the Fitbit Air.
The device was first revealed in an Instagram post by NBA legend and Google’s performance advisor Steph Curry at the start of the month. “I'm excited about what this is going to mean for the world, for health and wellness,” Curry said in a voiceover at the time. “It's the first of its kind in a way. I won't spoil it, you kinda have to see it for yourself.”
