After many years of offering free services to individuals and businesses, Google has begun charging subscription prices for some of its most popular features. Small businesses that utilize the G Suite platform are now being hit with fees they couldn’t have seen coming, with the threat of their Google integrations being suspended if they don’t pay up by August 1.
Many small business owners feel Google basically broke its long-standing promise that these business tools would always be free. “It struck me as needlessly petty,” Patrick Gant, owner of Ottawa-based Think It Creative, told The New York Times.
