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Fortune
Fortune
David Meyer

Google's AI-packed Pixel event showed it has the upper hand in its Apple battle—for now

Brian Rakowski, vice president of product management for Pixel at Alphabet Inc., during the Made By Google launch event in Mountain View, California, US, on Tuesday, Aug. 13, 2024. (Credit: David Paul Morris—Bloomberg/Getty Images)

There can be no doubt that yesterday’s big Made By Google hardware event was designed to take the wind out of Apple’s sails.

Google typically unveils its latest Pixel smartphones in the fall, after Apple’s September iPhone reveal; we are very much still enjoying the summer. And Google missed no opportunity to praise the AI capabilities, powered by the company’s own Gemini models, in its new devices—and in other capable Android phones.

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