AI chatbots and search engines are sometimes negative about brands, and the end result—while arguably good for the end consumer—is a wake-up call for companies.
A study of hundreds of millions of prompts across three industries (apparel, electronics, and education) conducted by search engine optimization company BrightEdge found Google’s AI Overviews was 44% more likely to display negative information about a brand than OpenAI’s ChatGPT. Still, when consumers prompted ChatGPT to decide between the two products, the roles flipped, with ChatGPT being more negative.
