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The Conversation
Sylvain Senecal, Professor of Marketing and RBC Financial Group Chair of E-Commerce, HEC Montréal

Google’s AI-generated search feature hasn’t yet changed how users interact with search results

AI Overviews offers Google users AI-generated answers by sourcing and summarizing information from different websites. (Shutterstock)

Google announced the launch of AI Overviews, its generative artificial intelligence-fuelled search feature, in May 2024. Initially named Search Generative Experience, AI Overviews offers Google users AI-generated answers by sourcing and summarizing information from different websites.

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