Google looks intent on breaking the business of the internet, and AI won't fix it

Google Search homepage with the Google logo and search bar.

Jacob Ridley, Senior Hardware Editor

(Image credit: Future)

This week I've been: visiting my home country of Wales in the metaverse. Oh, with all this AI stuff you forgot about the metaverse, huh?

How did we get ourselves into this mess? A handful of companies claim to oversee a service contributed to by billions of people across the globe. We've become so reliant on Google to point us in the right direction that the company is now able to wield a sense of ownership over the content it's supposed to be signposting. A handful of executives at Google shouldn't have the power to change the internet, yet they do. They are. And there's seemingly little we can do to stop them.