The writing was on the wall for Fitbit's smartwatches as soon as Google came out with its first Pixel Watch back in October 2022. You didn't need to be clairvoyant to see Google needed a first-party rival to the best Apple Watch and wanted to use Fitbit tech to do it. And while the company has continued to turn out smartwatches as some of the best Fitbit devices alongside Pixel, those days look to be done.
According to our sister site TechRadar, Google has quietly confirmed it has ceased production on the Fitbit Sense and Versa smartwatches. From now on, the only Fitbit devices from the company will be fitness trackers like the Fitbit Charge and Fitbit Inspire. Any new Fitbit smartwatch tech, watch faces or wellness features will seemingly be retained exclusively for Pixel Watch devices going forward.
